Etisalat taps into Facebook demand

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UAE telecom operator Etisalat has launched a Weyak MMS software application for users of the social networking web site, Facebook. The application allows Etisalat customers to upload photos to their Facebook profiles using MMS, which is a first for the region.

Khalifa Al Shamsi, chief marketing officer, Etisalat, said: "Facebook is one of the most popular websites in cyberspace with a large number of users who frequent it in the UAE. This is why we have developed this application to create a service, which helps our customers to make the most of their Facebook profiles.

"By using the Weyak MMS for the Facebook Platform, everyone in the UAE can now keep their friends and family updated at all times with what they are doing or how they are feeling."

To start using this new service, customers have to add a Weyak application to their page on Facebook by visiting this URL at http://apps.facebook.com/weyakmms/. Users then have to enter their mobile phone number in order to receive a verification token. The application will then appear on the Facebook homepage. To upload a photo, users send an MMS to This email address is being protected from spam bots, you need Javascript enabled to view it from their mobile phone.

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