Tatweer brings Legoland to Dubai

FAMILY FRIENDLY: Legoland Dubailand will be the iconic brand’s first theme park outside of Europe and North America.

Tatweer, a member of Dubai Holding, announced plans on Tuesday to build a Legoland theme park in Dubai in partnership with Merlin Entertainments, the world’s second largest visitor attraction group.

The 912 million-dirham ($248 million) project will occupy a total of three million square feet inside Dubailand, billed as the world’s largest leisure and entertainment destination, Tatweer said in a statement.

The first Legoland park built outside of North America and Europe, it will feature more than 40 interactive rides, shows and attractions geared towards families with children aged 2-12.

Tatweer Executive Chairman Saeed Al-Muntafiq said: “Legoland Park's global reputation in family friendly rides, shows, attractions and its strong appeal for family and kids will add a new dimension to our offering, providing an enhanced experience to visitors and tourists."

The park will be the first in a series to be built across the Arab world under an agreement with the London-based Merlin, Tatweer said.

There are currently four Legoland parks world-wide: Billund in Denmark, Legoland Windsor in the UK, Legoland Deutschland and Legoland California.

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