The 2008 Brochure Bonanza

ATN provides an insight into some of the top holiday brochures out in the market and what destinations and experiences they can offer your clients.

Emirates Holidays

When are your brochures launched to market?

The new Emirates Holidays World of Choice 2008-09 brochure will be officially launched at a three-day travel exhibition starting May 2. The first day will be reserved for the public and the last two days will be allocated to the travel trade.

How many brochures are you launching for 2008-2009?

There will be eight different versions of the brochures.

If you have more than one brochure, how are they divided?

The latest Emirates Holidays brochures feature the largest-ever range of holidays in four volumes covering the Middle East; Africa and Indian Ocean; Europe and The Americas; Asia and Australasia.

There will also be a comprehensive version of the UAE entitled ‘Dubai and the Emirates', featuring updates on the new attractions coming up in the UAE.

Furthermore, the range includes an Arabic language brochure (distributed in the Middle East), a Russian language brochure (distributed in Russia), a dedicated brochure for the Kingdom of Saudi Arabia and Iran, and a specific brochure for the Mediterranean.

How many pages?

Middle East, Africa & Indian Ocean: 204; Europe & The Americas: 260; Arabic: 500; Russian: 244; Saudi Arabia: 500; Mediterranean: 244; Dubai and the Emirates: 104.

How many copies have you printed of each?

Asia & Australasia: 83,500; Middle East, Africa & Indian Ocean: 88,000; Europe & The Americas: 77,000; Arabic: 44,000; Russian: 3100; KSA: 48,000; Mediterranean: 5000; Dubai and the Emirates: 60,000.

What about distribution?

In Southern Europe, Russia & CIS countries, Middle East, Africa, Indian sub-continent and Asia.

What's new?

Canada has been included for the very first time following the launch of Emirates Airline's services to Toronto last year. We are giving the customer more choice by adding more than 130 new hotels and more than 100 new excursions to the existing product.

In addition, Those who pre-register to the brochure launch event are entitled to a 5% discount on all land arrangements when they book their Emirates Holidays package. The discount is valid for travel completed by September 15, 2008.

Have you included prices?

A price guide is included at the back of each brochure.

Please explain the format of your brochure range?

This year the focus is on the destination as opposed to the hotels offered in the destination. Every country is introduced though a double-page spread ensuring that detailed information on.

the destination is available to potential travellers. Also, a greater emphasis is on round trips within a specific country as opposed to individual city tours.