ArabianBusiness.com - Middle East Business News Sunday, 20 July 2008 | 08:37 UAE time

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Trevipak seals 2008 ambitions

by Lynne Nolan on Sunday, 11 May 2008

Packaging machinery and material supplier Trevipak, part of Triveni Group of Companies, has revealed its strategy to hit AED17.5 million in revenue by the end of this year.

The figure would be a 16% increase compared to 2007's AED15 million. The company attributed its success to the expansion of the region's food and beverage industry and the explosion in growth of free zones and industrial parks.

IMES, a leading firm of international consultants has forecasted that the UAE alone will witness 15-20% increases in packaging categories such as dairy, soft drinks and flexible packaging annually.

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"The Middle East is one of the fastest growing markets in the world for packaging industry fuelled both by an increase in the consumer spending and the increase in exports of empty packaging materials," said Manoharan K., general manager, Trevipak.

"Over the last 15 years, we have worked closely with many companies in the gulf region and provided them with the most innovative packaging solutions. Until now, we have sold more than 4,738 packaging machines, and will continuing selling many more machines in the years to come; Trevipak is a total packaging solution provider."

Established in 1993, Trevipak boasts the largest showroom for packaging machinery in the UAE. Since its beginnings, the company's objective has been to bring the latest packaging technology to provide an increasing range of innovative quality products to consumers throughout the Middle East region.

It offers a comprehensive range of packaging machines designed to meet its customers' product identification needs including shrink wrap, strapping machines, induction sealing, metal detector, vacuum packaging, fruit and vegetable labelling machines and foam packaging machines.

"The fact that around 90% of consumer goods industries in the UAE are close to self-sufficiency with local demand for carbonated soft drinks, packaged water and yoghurt met by local producers, boosted the demand for our packaging machines significantly.

"Moreover, many machinery purchasers are starting to recognise the inherent benefit of incorporating the latest packaging technology into their lines in order to strengthen their existing operations," added Manoharan.

Trevipak recently participated at Interpack, one of the biggest exhibitions for processes and packaging machinery and materials, which took place at Dusseldorf's Trade Fair Centre in Germany.

Triveni Packaging Co. Ltd. is the industry leader in packaging machinery and material supplier in the Middle East and is the exclusive distributor of various world-renowned manufacturers.

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