Western Region gets new name

LAND MASS: The Western Region of Abu Dhabi, now formally known as Al-Gharbia, covers 71% of the UAE.

The Western Region of Abu Dhabi is to be known as Al-Gharbia in both English and Arabic under plans to encourage social and economic growth within the region, it was announced on Monday.

The Western Region Development Council (WRDC) said it had worked with the Office of the Brand of Abu Dhabi to develop Al-Gharbia as a sub-brand of Abu Dhabi in order to boost the overall image of the emirate.

The new identity was developed following research among residents, tourists and investors in the UAE and GCC, the body said.

"Al Gharbia is a unique part of the UAE - where the desert meets the sea and renowned for its authentic heritage - the Bedouin generosity and hospitality. The name Al Gharbia not only aligns itself with the core values of the region, but the brand also gives more credibility for future development, making it attractive for businesses, investment and tourism opportunities,” said WRDC director general Mohamed Bin Azzan Al Mazrouei.

An estimated 98 billion dirhams ($27 billion) of investments have already been announced for infrastructure, tourism, and economic development projects in the region.

Construction, Public Administration, Agriculture, and Oil and Gas are the main high level economic activities in Al Gharbia. The region boasts the largest oil refineries in the UAE and a developed agricultural industry, including the largest and most fertile farms in the country.

The region covers a massive 60,000 square kilometres; 71% of the total land mass of the UAE.

It is comprised of seven main cities; Madinat Zayed, Mirfa, Liwa, Ghayathi, Sila, Ruwais and Dalma Island, and is close to the borders of Saudi Arabia and Qatar.

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