Fixtures and fittings

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Tara Classic.

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Wall mounted waterfall bath spout.

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Tara Ultra.

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Andreas Dornbracht, CEO of the German company of the same name, unveils his plans to take on the accessories market in the Middle East.

Dornbracht is a Germany-based company that manufactures high-end fittings, fixtures and accessories for bathrooms and kitchens.

A market leader in its field, the 58-year old firm is starting to take a bite out of the Middle Eastern cherry, having secured a number of key contracts in the region worthy of the very best multinational companies.

We'll be featuring heavily in that rather tall building across the road," says Andreas Dornbracht wryly, as he points towards the Burj Dubai. The company's CEO is in Dubai to see the regional office that the firm established in the city over a year ago.

We are also in the Ritz Carlton in Dubai, the Four Seasons in Beirut and Bahrain, as well as the Al Bustan Palace InterContinental in Muscat," he adds.

The list he provides is far from exhaustive, as Dornbracht reaps the benefits of the Middle East's increasing demand for high-end goods with regards to bathroom and kitchen fittings.

The Middle East region is now the fastest growing market for the company, something that was not always the case, in a market with significant competition for high end contracts.

The trend now, according to Dornbracht, is towards branded products that provide better quality and functionality.

There has also been a change in the buying preferences of local customers away from the more ornamental and luxurious designs, which are in contrast to our own," he explains.

"This has been fueled by the number of expats and international people coming here bringing their tastes, but also because there has been a change in generation of the local consumers who are more traveled and who want a more international product.

One of the most distinctive facets of Dornbracht is the signature style that it developed through its longtime partnership with Sieger Design. Dieter Sieger came up with the Domani water tap in 1985 and the rest, as they say, is history.

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