The IKEA story

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Lennartsson said it was easy to build the complete workflow around EDIUS, from TitleMotion for graphics to ProCoder 3 for file conversion at the DVD authoring stage.

We did not have to think about what the original material was, and we could decide the output format later," claimed Lennartsson.

Apart from the ease of integrating a wide variety of content, Lennartsson lauded the speed with which he could get work done on the EDIUS.

He also added that that it was easy to build the complete workflow around EDIUS, from TitleMotion for sophisticated graphics to ProCoder 3 for uncompromised file conversion at the DVD authoring stage.

Sven-Gunnar Lennartsson is also working on a sequel to the first part of the series to bring the story up to date. The same functionality will be as important to this stage, as the last two decades have seen the transition from film to analogue video and now, to digital video.

In the meantime, IKEA says it will continue to capture future material for its archives and video productions but this time, it will be done in High Definition. For this purpose, the furniture company has invested in Thomson's Infinity Digital Media camcorder.

With the Infinity, the cinematographer can choose his format whether SD or HD; compression schemes; and recording media. Recording will be on to IT standard media, including the Iomega REV PRO removable disc packs, CompactFlash cards or even USB sticks.

By using these components, material will be instantly available to the edit system without any time being lost in transferring or loading.

"Using Infinity for the shoot means we gain a lot of opportunities in editing," Lennartsson explained. "We get instant thumbnails of all the sequences, for example - it is a very fast way of working. And the new material can be easily integrated with the archive."

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