Amna Bin Hendi

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Position: CEO, BinHendi Enterprises, UAE.

Amna is CEO of BinHendi Enterprises, a business empire that is renowned across the GCC and India for its achievements in fashion and food retail. Brands such as Hugo Boss, CK Jeans, Porsche Design, Japengo and Bella Donna mean that, whether we know it or not, we've all bought BinHendi.

With over 3000 employees and hundreds of outlets, the company (which was founded by Amna's father, Mr Mohi Din BinHendi) has successfully introduced more than 60 prestigious international brands to the UAE.

A young, successful woman in a market that has long been synonymous with male-dominated management structures, Amna BinHendi is a keen advocate of giving women in the UAE and across the region the chance to earn more responsibility and higher management positions.

Having studied at Latifa Private School for Girls and the American University of Dubai's School of Business, Amna graduated from Zayed University in 2002 with a Bachelor's in Business Administration and Information Technology.

After a three-month work placement with Dubai e-Government, she finally joined the family business working in the Human Resources & Information Technology division, and was appointed CEO in September of last year.

The special report Arabian Businesswomen 2008 - Celebrating Excellence aims to celebrate the achievements of women in commerce and trade in the region and globally. Click here to view more.

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