ArabianBusiness.com - Middle East Business News
Wednesday, 03 December 2008 08:29 UAE time

YOUR DIRECTORY /

Print this page Print this page | Email this to a friend Email this to a friend | Discuss this article (0 Comments) |

The Dubai Mall to debut streetscape concept

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Monday, 23 June 2008

The flagship project of Emaar Malls Group LLC will feature the city's first indoor-outdoor retail streetscape.

The Grove at The Dubai Mall will boast a state-of-the-art retractable roof, offering customers the experience of enjoying a year-round retail and leisure environment.

This is the only precinct in The Dubai Mall where retailer store fronts have been pre-designed to tie in with the overall open-air streetscape concept. For customers, this means shopping can be enjoyed in a visually appealing and leisure-driven environment that celebrates the delights of the outdoor life.

Story continues below
advertisement

If the weather conditions are not conducive - such as days being excessively hot, humid, cold or rainy - the roof can be retracted in a few minutes using the latest transfer technology, thus giving visitors the comfort and protection of indoor shopping but with all the aesthetics to offer a strong outdoor appeal.

At The Grove, shopping and dining can be experienced year-round in a relaxing, al fresco environment with built-in design elements such as fountains, lush landscaping and upper level balconies overlooking the retail outlets, expected to appeal to outdoor enthusiasts and tourists.

"The Grove, a themed precinct, places strong emphasis on outdoor lifestyle, sports and leisure. The sophistication of the retail and leisure offer is matched by its retractable roof - a first for Dubai - which can open in the pleasant winter months and close to protect customers against the extreme heat of the summer months while offering the feel of an open-air outdoor streetscape. The Grove thus becomes a true celebration of outdoor living in a mall environment," said Yousif Al Ali, general manager, The Dubai Mall.

"The Grove at The Dubai Mall will feature a range of active lifestyle retailers and a food & beverage offer to match. Confirmed retailers include Golf House, Nautica, Rockport, Greg Norman, Caterpillar, Merril, Gant, Adidas, Nike and Timberland, among others. The cafés and restaurants offer a casual dining experience in a relaxing outdoor environment."

The Grove also plays a key role in the overall safety parameters of the mall including a smoke extraction plan, as the roof opens automatically in connection with the mall's integrated fire alarm system. At least 30m² of roof area will be open before the alarm has sounded for 60 seconds, which is in line with internationally accepted safety parameters.

With a gross leasable area of 3.77 million ft² featuring more than 1200 stores, The Dubai Mall is an integral component of Downtown Burj Dubai, a 500-acre mixed-use development anchored by the iconic Burj Dubai, the world's tallest building and free-standing structure.

Print Print | Email Email | Discuss this article |


READERS' COMMENTS



Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code * Code


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

 EMAIL ALERTS

  1. Emaar Malls Group

  2. Retail



EMIRATES ID DOWNLOAD

READER COMMENTS

Read all user comments >

BUSINESS FEATURES

Power to the people

Shoppers and brand owners in the Middle East often have no rights, a consumer protection forum heard.

Early Christmas lights fail to ease high street gloom

Christmas is coming early to Dublin this year as city officials try to dispel the gloom from the recession.

The fall of the mall?

As another mega-mall throws open its doors in Dubai, the retail market could be nearing saturation.

BUSINESS INTERVIEWS

Lifting festival spirits

Al-Futtaim Group Estate's director of retail leasing Philip Evans on how to create the best cluster of tenants.

The jewel in the crown

Damas CEO Tawhid Abdullah talks about what lies ahead for the jewellery giant following its DIFX listing.

Raising the tone

Luxury phone maker Vertu is enjoying record revenue growth even as its parent company struggles.

MORE FROM ARABIANBUSINESS.COM