Halal giant tackles obesity

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Dubai-based Al Islami Foods has kicked off a new campaign to back its Good Food for Better Life strategy, by advocating the use of nutritional ingredients.

The company recently established its Obesity Forum at its head offices at Dubai Investment Park. The forum will organise workshops to support anti-obesity, by bringing in local and international food technologists, with plans to collaborate with international organizations to address the problem.

CEO of Al Islami Foods Saleh Abdullah Lootah urged FMCG companies to become involved in international health initiatives and provide consumers with food that suits their modern dietary requirements.

"We are working day and night on developing low fat, high protein yet healthier and tastier products." said Lootah.

"With the establishment of Al Islami as the trusted real halal producer among the Muslim consumers across the Middle East, the time has come to develop the same trust among non-Muslims from the other continents," he added.

Fred Lehmann, manager of the research & development department at Al Islami Foods revealed it is also developing a new range of products using state of the art technology and the latest research methods, set to contain more protein and less fat content.

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