ArabianBusiness.com - Middle East Business News Saturday, 30 August 2008 | 07:28 UAE time

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Piling a lot on their plates

by ArabianBusiness.com staff writer on Monday, 30 June 2008
Mikado collection from I Grunwerg Ltd.

F&B outlets play an increasingly important role in the competitive hotel industry - and so does the flatware and cutlery on the table. As a result, trade is booming for the region's suppliers.

Food and beverage presentation has long played an integral role in the appeal of any hotel. In addition to this, with an increased focus on F&B offerings across the region, hotels are constantly looking for new and innovative ways to stand out from the competition.

As a result, flatware and cutlery have reached new levels of importance in the region, as key factors in setting just the right tone for the table.

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Our Middle East market is worth close to US $500,000 per annum, mainly in the UAE.

SARA Hotel Supplies was incorporated in Saudi Arabia in 1967, and now boasts hotel supplies offices in Saudi Arabia, the UAE and Lebanon.

As the company's UAE sales manager Abdulhamid Diab explains, SARA Hotel Supplies is the exclusive distributor for Villeroy and Boch chinaware, cutlery and crystal ware for hotels and restaurants across the UAE.

"We also have Arcoroc, which is a leading glassware manufacturer from France; we are the exclusive distributors for Oneida, Sant Andrea and Wedgewood cutlery; and we have recently added Tramontina, a Brazilian factory that produces specialty knives for chefs," Diab explains.

"And just last week we added Italian company RCR's crystal ware products to our profolio.

"We cover more than 90% of the four- and five-star hotels in the UAE," adds Diab. "We are also lucky enough to cover a range of corporate jet companies and a blossoming airline company out of Abu Dhabi, where we have been providing items for their business and first class zones since its inception several years ago.

Blue Square Group is a Thailand-based manufacturer of stainless steel tableware products in contemporary and traditional styles, and has grown from its humble beginnings as a small retail shop to a major supplier with its own design department and semi-automatic production facility.

The group's managing director A C George explains that the firm's popular product ranges include stainless steel cutlery, buffet settings, bowls, trays and wine buckets.


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