Consumers choose casual cuisine

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Consumers don't want an overly complicated dish. They want four or five flavours done well said Baker.

New dining trends reveal that consumers seek more flavour and less fuss when eating out, driving huge growth in the Gulf's smart/casual dining sector, according to the region's food and beverage professionals.

"Consumer preferences are shifting from quick-service restaurants [QSRs] to a more casual experience rapidly," said Stephen Grey, general manager and head taster of The Taste Department.

Value for money and a relaxed ambience are also among the top priorities of today's modern diners said Grey.

"Customers want quality, healthy, organic, trans-fat free, freshly prepared food with strong flavours, served in an outlet with a good ambience."

An emphasis on healthy eating is one of the factors influencing this recent trend explained Emirates Marina Hotel executive chef Chris Baker.

"People are more health conscious these days and there is a need for clean, fresh cuisines.

"Consumers don't want an overly complicated dish; instead they want four or five flavours done very well."

Along with simple cuisines, consumers also want a homely and intimate atmosphere according to Sky Unlimited Hospitality managing director Pooja Omar.

"The menu, aesthetics and ambience have to work in complete harmony."

"Skylar's Gourmet Bistro has a distinct identity that people can relate to, which is very important when it comes to a memorable dining experience."

To meet these needs, new brands are opening up across Dubai to cater to the influx of tourists and the expanding population explains Zaatar w Zeit brand manager Mahmoud Hard.

"We expect to see more competition and more casual dining restaurants opening to fulfill the high market demand," he concluded.

RELATED LINK: Simple versus gourmet

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