Carrefour, operated by Majid Al Futtaim Hypermarkets, has teamed up with Egypt's Ministry of Environment to launch the Small Change Big Difference ecological initiative in its hypermarkets across the country.
The hypermarket chain said that from the end of the month, shoppers at Carrefour's outlets in the Alexandria City Centre, Maadi City Centre and Dandy Mall will be encouraged to use the environmentally friendly, reusable bags as a substitute to plastic bags. The move follows the overwhelming success of Carrefour's initiative in its hypermarkets across the GCC.
In the first phase of the campaign, Carrefour will introduce 50,000 bags that have been produced in Egypt. Customers can avail of the bags at the entry points of the hypermarkets for a mere LE5. Furthermore, if damaged at any point, the bags will be replaced free of charge at any Carrefour outlet. The new development will make Carrefour the first hypermarket to launch an initiative of this kind in Egypt.
Speaking at a press conference in Cairo today, Egypt's Minister of State for Environment Affairs Engineer Maged George Elias Ghattas pointed out that environment preservation has become the Number One priority of countries around the world.
"Nations and consumers around the world continuously explore effective ways to be sustainable and environmentally responsible," explained Ghattas.
"Egypt is no exception too. The government actively supports initiatives that can create a better world for our generations to come and the role of private sector companies such as Carrefour is important in this endeavour."
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