Axis turns to new global markets

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Network video leader Axis Communications has opened sales offices in China, Sao Paolo and Moscow.

The move into China, Brazil and Moscow will bring the firm’s presence to 20 countries worldwide.

Gilles Ortega, regional manager for Axis Communications MENA, said "the growing interest in new products and technology, and increased awareness levels of the benefits of IP network video solutions over CCTV and analog solutions point to extremely prosperous markets."

"Axis' investment in the new offices represents stronger regional presence and our commitment to provide customers with state-of-the-art surveillance solutions," he added.

In China, the demand for network video is particularly increasing within the transportation and industrial sectors. Axis have conducted business in the Chinese market from offices in Hong Kong and Shanghai for many years, however the company further strengthens its position in China with the opening of an additional office in the country.

The progress witnessed by the economic developments in South America resulted in increased security requirements within public and private authorities as well as in retail sectors.

The demand for Network Video in Moscow, Russia, is particularly evident in the construction, transport and retail industries. Axis network cameras and Axis video servers are now installed at three of the Moscow metro’s twelve lines.

The network video products are part of an integrated security system aimed at improving safety and security for passengers and staff on the subway trains. Allowing remote access to video on the moving trains, the products enable visual verification of alarms and quick responses by security personnel to any event.

The world market for network cameras alone will be worth more than US $1 billion by 2009. The network camera market is set to have a CAGR of more than 40% per year over the next three years to reach a value of $1.5 billion by 2010, according to industry analyst house IMS in its latest market report The World Market for CCTV and Video Surveillance Equipment 2007 Edition, published in December 2007.

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