Green Vision

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Artificial turf is not a zero maintenance product, but it does require less care than natural grass.

Convincing clients to switch from real to artificial turf is a question of re-educating the user, says Jitendra Gharpure, business development manager of Green Vision.

Sports stadiums, parks, golf courses... demand for turf is sky high in the Middle East at the moment. And with the growing focus on sustainability, it is not just natural grass suppliers that are cornering the market, but suppliers of artificial turf too. Commercial Outdoor Design talks with Jitendra Gharpure, business development manager of Green Vision.

Tell me about your turf product.

Green Vision manufactures a range of artificial grass products for sports, landscaping, and golf courses.

How long has Green Vision been in the region?

We are a two-year old company and have been active in the region for the year and a half. Our sales and marketing office is in Dubai, and our manufacturing facility is in Jeddah.

What is your grass made of?

The third generation artificial grass is made of polyethylene which is soft and kind to the skin.

How much demand is there in the Middle East for artificial grass?

Demand is growing as people realise that it is important to save water and that they are paying a high amount to maintain the natural grass facilities. Natural grass uses around 15 litres per square metre of water, which is a lot.

We are talking to government authorities in different GCC countries to see how they can contribute towards preserving the scarce natural resources by converting some of the areas to artificial grass in their projects.

There are many areas of greenery where no one actually sits so it is not necessary to have natural grass.

Is it difficult to convince clients to choose artificial over natural grass?

It is more educating clients than selling the product. Once the educating part is done then the realisation sinks in that it will help them in the long run. Landscaping is so individualistic.

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USER COMMENTS (1 COMMENTS)

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artificial grass
Posted by k.suresh, banguluru, india on 6 August 2008 at 04:43 UAE time

Where water is scarce, this surface is likely to be useful. Considering that water shortages are likely to be common very soon, this ought to be considered by architects, engineers, sports associations.

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