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Thursday, 26 November 2009 06:09 UAE time

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The three chocolatiers

by ArabianBusiness.com staff writer  on Sunday, 27 July 2008
Pierre Feghali.

EMF Emirates brought three international chocolatiers to the UAE to help introduce some of the company’s latest ingredients to the region at its Rendez Vous Gastronomique Dubai event.

Chocolate exports to the Middle East are growing each year with new ingredients and innovations being developed every season, explains EMF Emirates general manager Pierre Feghali.

To support the growth of this industry sector, supplier EMF Emirates set-up its second Rendez Vous Gastronomique event, which brought chefs from all around the globe to share their knowledge of chocolate ingredients and techniques says Feghali.

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With our specialised knowledge of chocolate, pastry, confectionary and bakery products we have taken a large market share in the UAE.

  "This year's event featured three of the world's best chocolatiers and pâtissiers, including three-star Michelin chef Regis Marcon and Meilleur Ouvrier de France Philippe Bertrand, who gave presentations to more than 140 chefs who attended."

The event was held to give added value to EMF Emirates' customers says Feghali and to offer "a unique service to the region's chefs".

EMF Emirates, which is a subsidiary of Lebanon-based EMF Trading was set-up five years ago in Dubai to serve the region's growing chocolate industry.

As the exclusive Middle East agent for Barry Callebaut - which is responsible for producing more than one million tonnes of chocolate and cocoa-related products each year - EMF Emirates has enjoyed rapid success in the region.

"With our extensive history and specialised knowledge of chocolate, pastry, confectionary and bakery products we have taken a large market share in the UAE, based on our reputable brands, quality service and our competitive price ratio," says Feghali.


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