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Damas to raise gold factory output

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Thursday, 24 July 2008
GOLD HIKE: Damas International Ltd  said on Thursday it plans a 50 percent output capacity hike at a gold factory by end 2009. (ITP Images)

Dubai jewellery group Damas International Ltd said on Thursday it plans a 50 percent output capacity hike at a gold factory it owns jointly with Emaar Industries and Investments by end 2009.

The 1 billion dirham ($272.3 million) factory in Dubai, a growing regional gold hub, manufactures 12 tonnes of gold jewellery per year.

The plant of Emirates Jewellery Manufacturing Co, the joint venture firm set up in 2007, is the largest in the United Arab Emirates, a federation of seven emirates including Dubai.

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"The demand for gold jewellery in the region is booming and we want to capitalise on that boom," Tawhid Abdullah, Damas's chief executive told Reuters in an interview.

"Our plan is to increase output by about 50 percent by the end of next year, but we can always go higher if there is a market demand," he said.

Around half of the factory's output is sold through domestic outlets and the rest is exported.

"It is not only that the name Dubai is now known worldwide as a gold hub, but also the jewellery manufactured in the city," Abdullah said.

"That is why we also manufacture gold jewellery for international brands here," he said.

The plant, which started production in 2007, was Emaar Industries - a unit of Emaar Properties - first investment in Dubai's lucrative jewellery industry. Emaar Industries has said it wanted to increase its presence in jewellery, with an eye on Saudi Arabia, the Arab world's largest economy.

Emaar Industries owns 52 percent of the venture and the rest belongs to Damas.

Dubai has in recent years joined the club of a major gold trading centres such as London, New York and Hong Kong thanks to proximity to the world's biggest gold consumer, India, and an aggressive drive to become a regional commodities hub.

Family-controlled Damas - the first retail company to list on the Dubai International Financial Exchange (DIFX) earlier this month - operates in 18 countries and plans to have 569 outlets by the end of the year, up from 438 now, Abdullah said.

"Right now, our shops represent about 40 percent of the total jewellery outlets in the UAE, and part of our expansion plan is to increase our presence here and internationally," Abdullah said, reterating previously announced plans.

"In the UAE alone...we plan to open more than 50 new stores by the end of this year," he said.

Dubai has the highest concentration of jewellery shops in the world, generating trade worth $35 billion last year, 20 percent of the $173 billion total global jewellery trade.

The emirate has two gold refiners, Emirates Gold and the smaller Al Ghurair Giga Gold.

Another two refineries are being built in Dubai, one by the gold and jewellery maker ARY Traders and the second by Al Gairth. Both are due to come on stream in 2009. (Reuters)

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