ArabianBusiness.com - Middle East Business News
Monday, 24 November 2008 00:49 UAE time

YOUR DIRECTORY /

Print this page Print this page | Email this to a friend Email this to a friend | Discuss this article (0 Comments) |

Tripping the light fantastic

by ArabianBusiness.com staff writer  on Thursday, 31 July 2008

With high-end properties popping up all over the Middle East, hotels face an ongoing challenge to shine that bit brighter than their competitors - but clever lighting solutions can help properties stand out.

Middle East Hotels are not averse to a bit of sparkle and splendour, and when it comes to ensuring your hotel is glitzier than the rest lighting should be a number one priority.

Italian lighting designer Andromeda International's President Gianluca Vecchi is familiar with the Middle East market, having recently fitted out the Westin Mina Seyahi with custom pieces, and he is positive about the attitude of the region's hotels towards lighting.

Story continues below
advertisement

We are sure that this is only the begining of an age of incredible opportunity for creative and experimental design in the Middle East.

"The [clients] we have worked with in the Middle East have done deep research and are clear about the look they want for their properties," he explains.

"The region is so competitive that each hotel realises the need to upgrade the quality of the interiors as much as they can."

Vecchi explains that the firm has made the decision not to attend large shows like The Hotel Show in Dubai, preferring to organise "private events for our best and key clients".

Fine Art and Lamps has a different strategy, having been an exhibitor at The Hotel Show since its inception.

"This year our range gathered a lot of interest - it keeps on getting better each year," says sales manager of the firm's Dubai-based agent Four Seasons Ramesh Gallery's Neel Shukla.

The Four Seasons Ramesh Gallery, the exclusive agent for Fine Art Lamps in the Gulf region, has supplied lights to the region for the past 25 years.

"Fine Art Lamps is very popular in this region and our clients can identify its lamps right away. They have very distinctive designs and finishes," says Shukla.

During its 25 years supplying lights to the region's hotels, Fine Art Lamps has accrued an impressive list of clients, including the Burj Al Arab, Jumeirah Beach Hotel, Al Qasr Palace, Shangri-La Hotel and Kempinski Hotel, Mall of the Emirates.

These prestigious properties all required something unique, but rather than copying their counterparts in Europe and the US, Middle East lighting trends stem from the personal tastes of its citizens.

"The homes in the Middle East are very big and large scale lights are needed to furnish these homes. Therefore size is a big factor where Middle East and Europe differ," Shukla says.

"More projects are going towards the traditional architecture. So the emphasis is on traditional lights."

Experience is one thing, but passion and creativity are also important factors.

Cedri Martini is a firm looking to provide those ingredients to hotels looking for that special something to make them stand out from the crowd.

Whilst admitting that his firm hasn't worked directly with hotels in the region as yet, Cedri Martini's owner Cedri Elvio Rienzo - who also designs and produces his firm's lighting products - says that he first entered the Middle East market in 2007 and has had "a lot of interest in this region".

Rienzo explains that he has supplied lighting to an Arabian princess during that time, and already has a partnership with Dubai-based lighting retailer Debbas, with the firm acting as Cedri Martini's exclusive supplier for the GCC.

"Obviously the number of extreme projects in the Arabian market plus the introduction of many different styles has led to changing tastes," says Rienzo.

"The construction of so many modern buildings in the region has led to architects and private consumers becoming interested in very contemporary products.

"At Cedri Martini, we create lighting sculptures; they can be suspension or floor lamps but they are always oversize creations designed for big spaces and special private residences," he adds.

This kind of big, showy design would be ideal for the hotels in the Middle East, but Rienzo says that despite having made many contacts in the region, hotels may not be ready for his designs just yet.

"We have had a lot of interest and respect for what we do, but experimental products like ours need more time in order to enter a new market like the Middle East," he explains.

"But we are sure that this is only the begining of an age of incredible opportunity for creative and experimental design in the Middle East."

Print Print | Email Email | Discuss this article |


READERS' COMMENTS



Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code * Code


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

RELATED STORIES

Four Seasons Ramesh Gallery
| 2 stories
  1. Fashion for fuel
Westin Dubai Mina Seyahi Beach Resort and Marina
| 12 stories
  1. Price freeze
  2. Business banter
  3. Say cheese!

RELATED LINKS

  1. Westin Dubai Mina Seyahi Beach Resort and Marina»

 EMAIL ALERTS

  1. Four Seasons Ramesh Gallery

  2. Westin Dubai Mina Seyahi Beach Resort and Marina

  3. Travel & Hospitality


EMIRATES ID DOWNLOAD

READER COMMENTS

  1. Atlantis room rate cut 'completely incorrect' 8
    23 Nov ' 08 at 08:51
    If they had to slash prices, then they shouldn't have spent US $20 million for a lavish opening....this is not a good business...  More »
  2. Stars out in force for Atlantis Hotel party 1
    23 Nov ' 08 at 08:02
    On one hand there are companies downsizing staff & reducing expenses and on the other hand there are extravaganzas like these. No...  More »
  3. Incredible footage of Atlantis fireworks spectacle 1
    23 Nov ' 08 at 13:31
    Uncle Sol could have fed millions of hungry kids in Africa and would have made a bigger impact, but then everybody makes his own...  More »
Read all user comments >

BUSINESS FEATURES

Land of promise

With astonishing natural beauty and a growing economy, Jordan is a haven for tourists and migrants alike.

Top of the world

Kathmandu is increasingly popular with Middle East travellers, thanks to airlines establishing routes to the city.

Highlighting Hamburg

Hamburg is a popular tourism destination but remains relatively unknown to the Middle East market.

BUSINESS INTERVIEWS

An address with a difference

Hotelier Middle East checks out the hotly anticipated new hotel on the block, The Address, Down Town Burj Dubai.

Culinary confessions

Executive Chef Marcus Gregs on how linguistic abilities can lead to humorous misunderstandings.

Green and lean

Hyatt Hotels' Birgitta Witts on how putting eco-friendly initiatives in place can make good business sense.

MORE FROM ARABIANBUSINESS.COM