Going for gold

Smart City will be Goldcrest's 12th project in Emirates City, Ajman. Other projects include residential towers; Goldcrest Dreams and Reems, and a commercial tower, Goldcrest Business.

"Our first was Goldcrest Dreams. We offered a plan for US$544 per month. It was so flexible that it was affordable for everyone. The next project we launched after that, we sold out in just three days."

Ajman, Giga believes, is one of the UAE's biggest untapped markets and as so is demonstrating the most potential for investors and end users when compared to Dubai and Abu Dhabi.

"Ajman is a real market. Dubai may be selling at US$816-1,089 per sq ft and Ajman at US$190 if a correction happens tomorrow prices aren't going to drop any lower than in Ajman," he says.

Goldcrest plans to launch a further 50 towers in the emirate over the next three years.

Other than its competitive price, offered to customers through an in-house financing option on an interest-free basis, Smart City has a number of other USP's says Giga.

As its name suggests Smart City will also be one of the most technically advanced developments in Ajman. Every apartment in the project will be installed with LG HomNet, an intelligent home network system that is fitted as standard.

"Home owners have many different features to choose from including a bank of over 2000 movies and an ipod docking station with speakers in the bathroom."

The system has more than 40 different features which will allow home owners to control their home wherever they are in the world. Features include internet access, keyless entry, video and audio communications and integrated security.

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