Travel agent interview: Brigitte Jens

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Brigitte Jens is retail manager of Dubai-based Emirates Holidays.

Brigitte Jens, retail manager of Dubai-based Emirates Holidays tells ATN about the benefits of airline associations and the benefits of having well-trained and knowledgable in-house staff.

What segment of the local market does your company target?

I would say that at least 90% of our market is leisure based. We concentrate on looking at the whole market and making sure we have destinations that can accommodate holidays for every type of client.

What destinations are popular at the moment?

Switzerland and Austria are established destinations but they are both selling surprisingly well at the moment - perhaps more so than we would have expected. Rio de Janeiro in Brazil is a relatively new destination that's really taken off.

I think it's because it offers something different but it also possesses strong USP's. It has what people from this region like; there are beaches, shopping and there is plenty of culture, but it's new and on a unique latitude.

Are there any changes in the market that you've noticed to be occuring recently?

There is one thing that stands out actually; Dubai has always been known as a last-minute booking market but we've noticed that clients are increasingly booking their trips further in advance now than previously.

We have an early bird booking policy where if clients book 31 days prior to departure they get a 5% discount.

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