Meeting expectations

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This month, F&B insiders discuss the growth of the region's meetings market and the challenges and rewards of catering corporate events.

Is the UAE a popular destination for meeting and conferences?

Manjunath Rajan: The increased number of airlines coming into Dubai and its neighbouring countries, in addition to Emirates Airlines' fleet expansion, are indications of the economic and infrastructural boom that the country is undergoing.

Obviously this will have a direct impact on trade and tourism and it has resulted in increased business, both in terms of conferences and seminars and for leisure travel. This brings in greater opportunities.

Rakesh Sinha: The UAE is extremely business-friendly and is seen as an ideal platform to reach markets in the Middle East and North Africa.

Karen Horkan: The growth that Dubai will experience in the coming years makes this destination attractive and, as a result, the city is becoming more popular for meetings.

Louise Stephan: The UAE is an upcoming investment and tourist destination that is receiving a lot of exposure abroad for both its leisure and business sectors.

How do you select a menu for a conference event?

Rajan: There are several factors that must be taken into consideration. If it is multi-national gathering, it is advisable to offer an international menu with a mix of cuisines.

It's also good to know the client's preferences in advance.

Light snacks are perfect for coffee breaks. Lunch should not be very heavy or elaborate either.

Horkan: The conferences and events team at Jumeirah Emirates Towers, along with the professional chefs from the hotel, are very experienced in organising events that cater to mixed nationalities.

Our team is available to guide the conference or event organiser through menu choices, giving advice as and when required.

Maria Ruane: The decision is usually based on the different nationalities attending.

Stephan: Our menu selections are sent to our clients based on their requirements and needs for that particular event.

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