The king of spin

Most people who talk a good game tend to fall short when it comes to delivering the goods. They can hype, they can spin, but they can't produce.

At first glance, Sheeraz Hasan is a classic example of this. There are few better self-promoters around then the founder of Hollywood.TV, the internet TV channel that is now coming to Dubai in the shape of Dubai.TV.

But Hasan is a rare exception to the rule. His numbers do add up. In fact, independent analysts have put a $1bn price tag on the empire he started from scratch just four years ago.

Hasan has become the toast of Tinseltown, and I expect he will do the same in Dubai. Dubai.TV - initially run as a small internet business, reporting on "Dubai as it happens" will cover just about everything going on in the emirate. Initial reaction has been hugely positive, and his $1bn price tag may soon rise, and rise fast.

He is living proof that just spin, or just substance, don't always work. Put them together, and watch the money flow.

Anil Bhoyrul is the editorial director of ITP Executive.

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