Saudi drinks firm sees 35% rise in H1 revenue

DRINKS SUCCESS: Brands such as Vimto has helped Aujan record good results for the first half of 2008.

Aujan Industries Co, the largest privately-owned beverage and confectionery company in the GCC, has announced a 35 percent growth in revenue during the first half of 2008.

Aujan’s sales in the GCC alone have grown by 28 percent and the company is now putting more focus on global expansion.

It is currently looking at areas of North Africa, where focus will be placed on Morocco, Algeria, Tunisia, Libya and Egypt.

Aujan’s best performing market outside the GCC is Iran – which saw a boost of 58 percent in revenue and 35 percent in volume compared to 2007.

Kerry Anastassiadis, president, Aujan Industries Co, said: “We are very pleased with our Q2 business results, which once again have proven to us that our consistent investment in consumer research and marketing is contributing to our ongoing success.

"In addition to this investment, entering further into emerging markets has also played a vital role in helping us reach our targeted goals."

Established in 1905, Aujan Industries employs more than 2,200 employees, has a turnover of $400 million, and is one of the top 100 companies in Saudi Arabia.

The company’s strength is its well-established own brands namely Rani, Barbican, Vimto and Hani and its long association with leading international brands including Wrigley’s and Unilever’s Lipton ice tea.

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