ArabianBusiness.com - Middle East Business News
Wednesday, 10 February 2010 02:05 UAE time

YOUR DIRECTORY /

 
Print Print | Email Email | Discuss this article (0 Comments)
| Share |

Man Utd confirms Saudi Telecom deal

by This email address is being protected from spam bots, you need Javascript enabled to view it  on Monday, 18 August 2008
EXCLUSIVE RIGHTS: Manchester United has confirmed its sponsorship deal with Saudi Telecom. (Getty Images)

English football giant Manchester United has confirmed a five-year sponsorship deal with Saudi Telecom Co, the Middle East’s largest operator.

The reigning Premiership and European champions said on Monday that Saudi Telecom will have exclusive rights to use the club’s logo and imagery in its marketing within Saudi Arabia.

The statement by Manchester United described the agreement as a “record deal”, without saying how much Saudi Telecom paid for the rights.

Story continues below
advertisement

Muhammad Al-Jasser, chairman of Saudi Telecom, said in the statement the company will be working closely with a specialist marketing team from Manchester United "to develop innovative ideas to support the partnership".

The UK’s Sunday Times reported on Sunday that the deal was in excess of 10 million pounds ($18.7 million), describing it as one of the biggest non-shirt sponsorship deals in British history.

Under the agreement, Saudi Telecom will be able to offer subscribers content such as video clips, news and other content.

The deal follows Manchester United's four-day trip to the kingdom earlier this year, for which the team was paid an estimated 1 million pounds.

The team provided the opposition for Saudi legend Sami Al Jaber's testimonial game and faced off against Al Hilal in front of 65,000 fans in the King Fahd Stadium.

Print Print | Email Email | Discuss this article
| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

SHARE PRICE CHECK

RELATED LINKS

  1. Saudi Telecom Company (STC)»

 EMAIL ALERTS

  1. Manchester United Football Club

  2. Saudi Telecom Company (STC)

  3. Technology


CURRENCY CONVERTOR

Tell us your story

Best of 2009 - Special Report

Think Tank

READER COMMENTS

  1. Gulf carriers ‘generation behind’ Cathay on service 11
    09 Feb ' 10 at 11:55
    I was based in Bahrain and then Dubai for many years, and flew many times on many airlines operating between the Gulf states and Asia,...   More  »
  2. Emaar continues Burj Khalifa maintenance work 06
    09 Feb ' 10 at 13:27
    Burj Khalifa is an architectural wonder and deserves accolades only. Trivial issues are being magnified by the media to tarnish Burj...   More  »
  3. UAE launches workers' rights booklet 05
    09 Feb ' 10 at 13:58
    The 'legitimate residency' does open up an issue where workers have been effectively dumped after a contract and not flown home as...   More  »

Read all user comments >

MORE FROM ARABIANBUSINESS.COM