Market idea set to boost Dubai film credentials

IN FOCUS: The Dubai Film Market aims to revolutionise the way the region trades in film and TV content. (Getty Images)

A new initiative to raise awareness of world cinema and stimulate film production and trade in Dubai has been launched.

The Dubai International Film Festival (DIFF) said the Dubai Film Market will facilitate the exchange of rights, services or product ownership.

It will also empower buyers and sellers with industry knowledge and simplify the transaction of content trading.

Hewlett-Packard, the global leaders in technology have entered into a strategic partnership with the initiative.

The main highlight of the Dubai Film Market, which will take place during the festival in December, is the introduction of a process to acquire audio-visual content, through Cinetech, a digitised film library that will include feature films, documentaries, short films and TV content.

Cinetech will help participants browse and screen through a multitude of film titles. The initial archive will consist of more than 200 titles, with the aim to grow this number each year.

Abdulhamid Juma, chairman of DIFF, said: "Dubai Film Market is a concept that resulted from the absence of an international content market in the region.

"Dubai is already the region's hub for media and technology and the Dubai Film Market is a natural progression as it is designed to gradually establish Dubai as the regional centre for discovery and trade of content that will benefit the rapidly evolving film, media and technology industry at large."

Ziad Yaghi, director of the Dubai Film Market added: "The Dubai Film Market will revolutionise the way content acquisition takes place. It will also provide people involved in the TV, home video and film industries with a networking platform to discover future trends and trade content on a global level."

Content providers from across the globe are invited to trade during the Dubai Film Market, which is diversified to include all genres of Content such as feature films, documentaries, short films and TV content.

Registration to the Dubai Film Market is free and is open to all professional industry participants from around the world including buyers, sales agents, programmers, filmmakers and producers.

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