Mystery shopper results revealed

The results are in for the second round of ATN's mystery shopper initiative with Grass Roots.

The company sent its spies to four major travel agencies in Abu Dhabi to test out the skills of their agents and the retail outlets' general appeal, measuring the success of each against the following criteria: store location, store presentation, customer service, product knowledge, initiatives and up-selling of products, pricing and speed of service.

Land of Holidays impressed the mystery shoppers and scored the most points while Gray Makenzie & Partners scored the least points due to poor customer service and an almost impossible-to-find location.

For a full run down on points lost and scored and the comments made by the mystery shoppers, see the September edition of Arabian Travel News.

And watch out, there's a mystery shopper visiting your agency soon!

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