Amazon makes Middle East entry wth Taufeer

Amazon.com is set to make is Middle East debut, through an agreement with Saudi-based e-tailer Taufeer.com.

Under the agreement, Amazon will use Taufeer’s e-channel retail program to bring a range of products to online customers in Saudi Arabia and the Gulf.

Amazon, the world’s largest online retailer, is very popular with online shoppers in the region, but currently has no dedicated site for the Middle East or offerings in Arabic. Taufeer.com will act as a retail channel to sell Amazon’s product ranges in the Gulf, starting with consumer electronics.

Yasser Abdullah, founder and CEO of Taufeer.com commented: “We are very excited about signing up a mega retailer such as amazon.com to our e-channel program. After careful analysis and testing by amazon.com, our advanced comparison shopping service was selected for its simplicity and ease of integration with Amazon.com infrastructure.

“This is an important milestone in our strategy to be the first destination for online shoppers in the Middle East. Our service is suitable for all retailers, regardless of their current ecommerce deployment stage. So far, the feedback has been excellent and we expect to sign up a few major retailers in Saudi Arabia very shortly,” he added.

The e-Channel service has been designed to give retailers a fast and easy entry into online retailing, without significant investment. Taufeer.com, part of Taufeer Information Systems, also includes a shopping comparison service.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM