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Ungania says the internship process has proved to be instrumental in establishing a positive relationship between SAE and the "live" industry.

"SAE has earned the reputation as the leading trainer provider within the industry, we now have companies approaching us looking to place our students in specific positions and that is very positive."

"The industry is flourishing here and there are more and more enterprises moving to the Middle East, so we will continue to see a future demand for skilled personnel."

Although the UAE has a strong international focus, one of the key areas Ungania identifies as prominent for communication businesses in this part of the world, is the need to cater for to local communities.

"It is a vital element for the local industry to have its students trained and retained here," he says.

"Being able to train and retain Arab students is a huge plus for the region because many people are still required to be able to speak Arabic in the workplace."

Ungania says while dialect continues to evolve in the region it is a "huge benefit" for employers to hire people, who can speak the native tongue because the Middle East still faces language barriers and this is an industry where clear communication is imperative.

The key word in the world of the this industry is originality and Ungania says there is a growing demand from Middle East companies seeking original content to be provided and produced locally.

"This is especially being seen from TV broadcasters because they're realising they can create local content with a limited budget and then broadcast it globally. So, many companies are now looking to nurture the local talent and to engage them in creating something that the Arab world is ready to receive," he claims.

Ungania says one of the key challenges SAE has faced and is working to change in the region, is to educate employers of the importance in hiring people for their skill set not their personal connections.

"It is common for employers in the Middle East to hire people they are connected with, but don't generally have the skills required to do the job," he says.

"Companies that employ on this basis are costing themselves money because it's more beneficial to employ less people, but trained people, who can actually do the job effectively and professionally."

"I have found a big part of changing the way things operate here is to break the mentality of employers and get them to realise the potential talent that is at their fingertips."

"How we are doing this is by providing companies with local students, who are also affordable because they are just entering the industry, but more importantly have the skills, energy and will power to make things happen, and at the end of the day will become a huge asset to the company."

Ungania says SAE has also developed a corporate training program, under the banner of SAE International, to provide individual training requirements and solutions to Middle East businesses.

"The corporate training arm of SAE is growing massively. We deliver both in-house and onsite training, which caters for the hectic nature of business here in Dubai. We are seeing companies interested in developing short, but specific training on core business areas rather than having their staff undertake a year-long diploma," he claims.

As a globally renowned manufacturer of aluminium truss systems, Prolyte is a firm believer in education and runs regular training courses.

Prolyte Middle East general manager Riham Abuelem, says Prolyte provides product expertise and advanced technical background to product managers, customers, users, and installers to enable safer working conditions, shorter production time, increased efficiency and enhanced responsibility.

"There are numerous examples where things have gone wrong in the industry all because people did not install the rigging equipment properly," Abuelem says.

"Prolyte has established the training program because we believe promoting safety is more important than selling the product and while we emphasise on having a quality product, it is more important to ensure people are not jeopardising the safety of others."

Prolyte provides training courses worldwide, run in cooperation with Rhinus Bakker, managing director of Netherlands based company Rhino Rigs, and it is the second year the training has been held in Dubai.

The five-day rigging training seminar covers the basic theoretical rigging skills, including risk assessment, rigging basics, calculations, PPE (Personal Protective Equipment), hoist technology and controllers, as well as a hands-on workshop and truss technology.

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