Toshiba KSA distie turns to Acer

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ABM's Danny Chahin and Wael Fleihan with Acer KSA sales manager Basem Salaymeh (right)

Toshiba’s long-term partner in Saudi Arabia, Arabian Business Machines (ABM), will begin marketing products for rival PC vendor Acer after being named as its latest executive partner in the Kingdom.

The tie-up means ABM, which is a wholly-owned subsidiary of the Olayan Group, can purchase hardware directly from Acer in order to serve commercial accounts throughout the country. ABM joins Optimiza and Hasoub in carrying the executive partner title in Saudi Arabia.

ABM is traditionally recognised as a Toshiba player in KSA and has won awards for distributing its notebook and office automation products. Earlier this year, however, ABM lost its status as Toshiba’s only commercial in-country distributor when the vendor added Asbis and Redington to its line-up.

Wael Fleihan, general manager at Arabian Business Machines, is confident that the decision to partner with Acer in Saudi Arabia will boost the company’s position. “The IT market is significantly contributing to the economic growth of the Kingdom and, working with Acer, we aim to make world-class technology readily available across Saudi Arabia.”

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