The third dimension

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Jeffrey Katzenberg, CEO of Dreamworks Animation SKG.

Also on 11 September, Ken Blakeslee, chairman of WebMobility Ventures and a veteran of the mobile industry, will lead a free session entitled "Entertaining the Mobile Audience - Games and Rich Content Production and Distribution to an Interactive Audience of One". The session will focus on the dynamics of conceiving, designing, monetising and delivering entertaining content to mobile phone users.

For the following day's "What Caught My Eye" session, Mike Short, VP R&D at Telefonica O2 and president of the Mobile Data Association, will showcase the most exciting mobile-specific innovations to be found at IBC 2008.

The conference will also host tutorials from DVB & ETSI on "Open Standards, Technology & Implementation" outlining the evolution of the Digital Video Broadcast (DVB) standard to accommodate a number of distribution scenarios including DVB-H for handhelds.

On the show floor, mobile, IPTV and web TV products, services and applications will be showcased by some of the industry's biggest names. In addition, dedicated Mobile and IPTV Zones bring together innovative application developers, content providers and technology companies specialising in both fields.

More than 30 exhibitors have already been confirmed for the IBC Mobile Zone, including industry leaders such as Qualcomm MediaFLO, MobiTV and Nagravision while nearly 50 organisations from Aceedo Broadband to ZyXEL Communications will feature in the expanded IPTV Zone.

Meanwhile, digital signage - the use of IP-networked flat screens to distribute information, advertising, multimedia and TV content in retail environments, transport hubs and stadia - will have its own zone in response to the interest generated by an overflowing seminar on the subject at IBC 2007.

Mobile, IPTV and Digital Signage will also feature in the 2008 IBC Business Briefing Programme. Conceived to complement the peer-reviewed IBC Conference, the free-admission briefings provide a platform for content providers, application developers and technology companies to share their experiences of the impact that mobile, broadband and IP technologies are having on the creation, management and delivery of content.

Representatives from some of the industry's biggest names, including Qualcomm MediaFLO, Nagravision, Dolby, Tandberg and Sony, will present findings as part of the briefings.

"Our conference programme format has been re-crafted this year to provide an even better range of clearly-defined and well-focused streams, tailored to the various needs of all the delegates," says IBC Conference chairman Professor David Crawford.

"Each of the five themed days includes tutorials, presentations, panels and workshops, comprehensively tackling key issues from every angle.

"Anchoring the whole programme are the technical papers sessions. This is where the IBC conference started, a series of carefully peer-reviewed papers selected for both their technical innovation and topicality, to provide [a forum] for the latest in engineering thought and practical deployment.

"I know it is a cliché, but the IBC conference really does have something for everyone."

I've got the golden ticket

IBC has introduced a new, premium delegate registration package for 2008. By upgrading to the gold pass, delegates receive the following benefits:

• Fast track registration

• An executive VIP delegate bag

• Access to exclusive VIP lounge

• High-speed Wi-Fi connection in the same lounge

• VIP lunch with key industry players

• Unlimited access to all conference, exhibition and associated areas

• Exclusive online access to conference webcasts post-show

To pre-register for the pass, delegates should visit www.ibc.org

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