Designing Wanders-land

Villa Moda is about to launch its seventh luxury fashion emporium, a 1050 m² space in a new luxury shopping mall, the Moda Mall in Bahrain.

Villa Moda Bahrain will feature innovative designs by Dutch designer Marcel Wanders. Acclaimed for his work with manufacturers such as Droog Design, Moooi, Flos, B&B Italia, Bisazza and Cappellini, Villa Moda Bahrain will be the first time he has worked on a luxury concept store.

“We wanted to create a shop which is really surprising,” said Wanders. “So that every time you go there you discover something new,” he added.

Wanders designed the store to resemble a small city; with the use of local motifs he incorporated the surrounding city’s traditions with his own design expertise, to develop an environment to which he describes to have an ‘Alice-in-Wanders-land’ appeal.

“We are basically just trying to do work which takes you to new places, aiming to design spaces which makes you see the world in a new and innovative way,” said Wanders.

The façade is covered in giant pearl-like spheres, a reference to Bahrain’s heritage as the pearl stock market of the Middle East. Customers enter a long, narrow corridor that opens into a dramatic, high-ceilinged space with giant patterns in black and white on custom carpeting, and over scale wallpaper.

Other specially designed features include walls with Bisazza mosaics, and custom-made carpets created in Germany, while a giant sculptural flower pattern made in plaster covers the wall behind the cash desk.

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