Commercial tower to boast world's largest TV screen

TV TOWER: Podium will boast a 33-storey LED facade. (Supplied)

Tameer Holding on Monday announced it will develop the world's largest LED screen to be embedded on an intended commercial tower in the Majan district of Dubailand.

Named "Podium", the development will be a world first, boasting a 33-storey high LED media facade that will be visible from a distance of 1.5 kilometres.

This idea was generated by Tameer's marketing team and designed by Dactronics, the LED technology experts who also worked on the Grand Lisboa and surrounding skyline in China.

The Podium's first-of-its-kind curved LED facade will be a powerful medium for advertising, messaging and art, upholding Dubai's repute as a pioneering stronghold for architecture and civil engineering.

Tameer CEO, Ghassan Sakhnini, said: "With today's ever evolving environment, we thought it imperative to combine the best of integrated technology with mass media in a commercial realty development to provide both investors, end-users and the wider community with an unparalleled experience."

In addition to its LED facade, the Podium will offer 33 levels of premium commercial office space, and two floors dedicated to retail, as well as four floors for parking.

Print | Email | Discuss this article |

READERS' COMMENTS

View all comments (1)

Have your say

another trafficor accident hotspot generated
Posted by Barry Vine, AUH, UAE on Tuesday 7 October 2008 at 10:32 UAE time


Well it seems there will be more distractions to the drivers; excluding their in-dash DVD/TV. Maybe they should mark this as a accident hotspot from the start...a good thing to advertise on here would be vehicle carnage and road accident footage to make people aware that speed and reckless driving kills.....

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM