PLASA08

In the build up to London's PLASA08, event organisers were guaranteeing a new and improved show. Encouragingly, the verdict from many of the thousands of industry delegates and visitors who attended the event last month was that the show did not disappoint.

PLASA's director of events, Nicky Rowland says PLASA08 was the most successful show to date, in which the key area of growth was the event's attendance figures.

Rowland says the promise of an array of new technologies and applications, plus a dramatically expanded educational programme, helped drive the PLASA show to its highest-ever attendance record of over 13,500 visitors from 114 countries.

This is an increase of 11% up from last year's figures, which Rowland says helped to produce "positive" business deals.

"There was a tremendous amount of positive activity across the show's floor with many exhibitors and visitors reporting high levels of business. This was a great result given their commitment to the show,"says Rowland.

"Several exhibitors cited the show as their best PLASA ever and James Gordon of DiGiCo said the event was not only the best PLASA he had ever had, but possibly the best show full stop."

A host of new product launches took place at PLASA08 and she estimated that around 1,000 products were showcased during the event, according to Rowland.

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