ArabianBusiness.com - Middle East Business News
Thursday, 26 November 2009 21:43 UAE time

YOUR DIRECTORY /

| Share |

Rotana debuts first Arjaan flag in Middle East

by ArabianBusiness.com staff writer  on Wednesday, 08 October 2008
AL CHRAOUI: Service will lead to success.

Rotana has debuted its first Arjaan-branded property, with the 167-key Arjaan Dubai Media City opening its doors last month.

The company's executive vice president and chief operations officer Imad Elias said the new brand was a substitute for the previous name of Rotana Suites.

"Rotana Suites became so common, the idea was to rebrand as Arjaan by Rotana and upgrade the products and the quality," he explained. "The brand was to lift what used to be Rotana Suites and to really make it synonymous with quality residential apartments. We have added so many amenities and facilities to make this brand become very popular for a businessman coming for short-term, for families, even for GCC guests and for tourists from Europe. It has limited services, but obviously this is what people are looking for."

Story continues below
advertisement

Arjaan Dubai Media City GM Kinan Al Ghraoui said the property would benefit from its location.

"We are a luxury hotel apartment with a prime location on the Jumeirah stretch in the heart of Dubai Media City, which I consider very important," he said.

"Our target is to fill up the hotel with 60-70% of long-term guests and the rest will be kept for the short-term business for those who are coming for three to four days, for exhibitions and the major events in Dubai.

Al Ghraoui said the property was reasonably priced, with one bedroom apartments - in different configurations - ranging between AED 950 and 1200 (US $258-326).

"I believe as a hotel manager and an hotelier that what makes the difference at the end of the day is the people and not the product. Regardless of the expense or quality of product, at the end of the day what makes the difference is the service," Al Ghraoui concluded.

| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

SHARE PRICE CHECK

RELATED LINKS

  1. Rotana Hotels Management Corporation»

 EMAIL ALERTS

  1. Rotana Hotels Management Corporation

  2. Travel & Hospitality


Tell us your story

READER COMMENTS

  1. Deal sought on Dubai World, Nakheel debts 21
    26 Nov ' 09 at 20:13
    Red Devil/Sandjocky, I have also had several posts blocked over the past couple of days, posts that speak of the facts only as they...   More  »
  2. UAE real estate market has now hit bottom - analysts 04
    26 Nov ' 09 at 13:07
    Sadly, more wild statements from so called "experts" and "analysts" in the hope that their so called titles will hype the market and...   More  »
  3. Moody's cuts Dubai GRI ratings amid debt delay 02
    26 Nov ' 09 at 19:51
    Dubai World better change its slogan & reposition itself - Dubai LTD.   More  »

Read all user comments >

Gitex 2009

MORE FROM ARABIANBUSINESS.COM