King Khan vows quality on Boulevard

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Shah Rukh Khan Boulevard will consist of 10 residential towers.

Bollywood superstar Shah Rukh Khan has vowed that the construction of the US $2.17 billion (AED8 billion) Shah Rukh Khan Boulevard to be built on Ras Al Khaimah's Dana Island will see no human rights violations and will be completed on time and to the highest standards.

Khan, who was in town during Cityscape 2008 to announce the project, is one of many film stars who have lent their names to upcoming projects in the region.

The TSA group is developing the project while LA-based design house Ashai Design Corporation has completed the design concept of the beachfront community comprising 10 premium residential towers.

Rakeen is the master developer. The project is expected to be completed by 2012.

Despite the goings on in the construction market and the global financial crises, Khan is confident the project will be a success.

"We are not going to get into something that disturbs or hurts the sentiments of anyone. I know a lot of businessmen just make promises, but this is not just a business for me. I know we will not be among those who leave something incomplete - this project will be completed on time," he said.

Khan refused to comment on how much he was being paid to slap his name on the side of buildings, but it is obviously a profitable venture.

"I have been offered similar projects before. And business-wise it will be a financially sound decision.

"I have not done any number-crunching for it, we just want to do good work and hope that it turns out well.

"I don't have an idea about square foot pricing and how things are done in terms of sale, but as we finalise details and thrash out all the nuances of the project over the next few months, I will give it my best shot possible.

"I don't have the kind of experience needed for the construction industry, but hopefully I will gain some experience," he said.

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