Google to boost Arabic portfolio

ARABIC PUSH: Google plans to strengthen regional offering in line with investments in staff and infrastructure. (Getty Images)

Google said on Sunday it plans to introduce more Arabic products to the market as it looks for ways to enrich the internet experience of web users in the Middle East.

Speaking on the sidelines on the Gitex technology exhibition, regional marketing manager Yasmina Brihi said the search engine giant intends to strengthen its regional offering in line with the investments it is making in local staff and infrastructure.

"We are working on parallel opportunities and the result will be even more Arabic products in the near future," Brihi told sister website itp.net.

"We already have 15 products available in Arabic so we have made great progress and there is a lot of emphasis on that. But we're not only working towards localising products, we're developing new products and features as well."

As more of the Arab world comes online, Brihi expects a sharp acceleration in the adoption of Google products and tools in the region.

Google's Knol, Gmail and iGoogle tools have all been developed in Arabic, as well as its new Chrome web browser.

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