Kingston regional sales hit $70mn in 2008

SALES GROWTH: Kingston's products are used in devices such as laptops and mobile phones. (Getty Images)

US computer memory products manufacturer Kingston Technology has posted sales in excess of $70 million in the Middle East and Africa (MEA) so far this year, in increase of around 20 percent on the whole to 2007, a company executive said on Tuesday.

Antoine Harb, MEA business development manager, told Arabian Business revenue growth was led by Egypt, where the company has seen revenue jump around 180 percent compared to 2007.

Kingston had worldwide sales of over $4.5 billion last year.

Harb said sales volumes in MEA have doubled year-on-year, with volumes in Egypt more than tripling.

Harb put the growth down to the increasing use to flash memory in products such as PDAs, laptops, MP3 players, digital cameras and mobile phones.

Sales volumes of the company's flash memory products have rocketed by 66 percent this year, which volumes of its DRAM memory products - used in PCs - have risen by 50 percent.

"The Middle East and Africa's memory market is growing at an extremely fast rate," Harb said on the sidelines of the Gitex technology exhibition.

"Much of this growth can be attributed to the extreme use of flash memory in portable media players and the growth of the cellular phone market."

Harb said Kingston is looking to increase its headcount in Saudi Arabia to drive growth there, one of the company's key markets in the region.

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