Dubai firm's world first with camel-milk chocolate

NEW PRODUCT: Al Nassma has launched the world's first camel milk chocolate bar.

A Dubai-based company has become the first in the world to produce camel milk chocolate for the mass market.

Al Nassma Chocolate has been working for the last two years with a team of international experts to bring the uniquely Arabian product to fruition.

Following sampling during the recent Eid celebrations, the product has now gone on sale to the general public.

The name of the chocolate - Al nassma - has its roots in the Arabic language and depicts a seasonal breeze which brings respite to the people of the desert.

Dr Ali Ridha, chairman of Al Nassma Chocolate, said: "This is a historic moment, we at Al Nassma are very proud to present the world's first camel milk chocolate."

Martin van Almsick, a chocolate aficionado and former manager of the famous Cologne chocolate museum, worked together with experts from Austria and Germany to create the camel-milk chocolate.

The general manager of Al Nassma added: "Our product development for this exclusive chocolate has been meticulous and we have chosen only the finest ingredients to make sure we develop a premium product."

A recent study revealed that the chocolate market in the UAE is robust with 98 percent of respondents claiming to consume chocolate at least once a week.

Globally the chocolate industry is valued at more than $41.6 billion.

Al Nassma's product line consists of five different flavoured 70 gramme bars.

On the back of the launch, the company plans to open a farm shop in Umm Nahad near the Camelicious camel farm from where the milk is supplied.

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READERS' COMMENTS

Al Nassma
Posted by Adam Reay, Lymington, UK on Saturday 28 February 2009 at 11:58 UAE time

Some of this chocolate reached Lymington and everyone was enthusiastic. If it was marketed here it would sell well.

ametis
Posted by Martin, Dubai, UAE on Saturday 1 November 2008 at 09:09 UAE time

Dear Ametis, we will be more than happy to help you out. please check our web site al-nassma.com.

AL NAASMA
Posted by Rob Knoedl, Cologne, Germany on Friday 31 October 2008 at 19:48 UAE time

What a great idea! I have also researched that not only is the camel milk "unigue" but it is "very healthy".
I wish the AL NAASMA team all the very best of success with this new venture.

Ellusive
Posted by Ametis, Dubai, UAE on Wednesday 29 October 2008 at 07:13 UAE time

Ever since this announcement I have been searching High and Low to buy some. Alas its elusive.

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