A picture speaks a thousand words

They say a picture speaks a thousand words. Not only that, but it really does reveal the success and professionalism of a company.

In this day and age, when digital cameras are as cheap as chips and even mobile phones can snap high-resolution images, there is no excuse for publishing bad photography.

It's therefore amazing that there are so many venues and event companies out there that send the press such appalling photography.

All too often we receive press releases from companies promoting their conference or event with photographs attached that are just frightful.

The room is badly lit, the angles are none too flattering and the delegates are, more often than not, falling asleep.

This really does speak volumes about your event and its success, not to mention the professionalism of your company.

Why go to the bother of writing a press release about the event in a bid to build up excitement when the accompanying material is so lack lustre?

Not only that, but do you think you will really win more business from readers - those making the buying decisions - as a result of us publishing such unsightly photographs?

And, if you are willing to send such material to the press, does that mean you publish these photographs in your promotional literature?

Do you send them out to current and prospective clients?

If the answer is yes, then invest in a good camera now, or better still, employ a professional photographer to take some good shots at your next event.

Competition is fierce out there, so you'd better make it snappy.

Gemma Greenwood is the senior group editor of ITP Business' travel & hospitality magazines.

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