The results are in for the fourth round of ATN's mystery shopper initiative with Grass Roots.
The company sent its spies to four major travel agencies in Muscat, Oman to test out the skills of their agents and the retail outlets' general appeal, measuring the success of each against the following criteria: store location, store presentation, customer service, product knowledge, initiatives and up-selling of products, pricing and speed of service.
All agencies scored quite poorly, but the cream of the crop with 19 points was Al Aseel Travel & Tourism in Ruwi, closely followed in second place with 18 points by United Travel in Bank Al Markazi Street.
The booby prize went to Bahwan Travels because the sales consultant showed little initiative and product knowledge.
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