Keys to the Kingdom
by This email address is being protected from spam bots, you need Javascript enabled to view it on Sunday, 09 November 2008
Whilst industry reports have forecast a bright future for Saudi Arabia's maritime industry, does the Kingdom have a suitable transportation infrastructure to handle unprecedented growth in cargo volumes?
The growth of Saudi Arabia's maritime sector has continued at full pace in 2008, primarily fuelled by the Kingdom's numerous port developments and a sustained boom in the local consumer market.
As a result, the volume of cargo being handled at Saudi Arabian ports is hitting record highs, rising by 13.5% during the first six months of the year, from a combined tonnage of 11.4 million in January 2008 to 13.4 million in July 2008.
With such robust growth, it's hardly surprising that the Kingdom has established itself as an attractive proposition for both regional and international investors, all scrambling over themselves to capitalise on this continued economic boom.
In particular, Jeddah Islamic Port has emerged as Saudi Arabia's principal seaport, handling approximately 60% of the Kingdom's sea freight imports.
Although this success should be celebrated, the facility has almost become a victim of its own success, with traffic build-up becoming such a concern that shipping lines were reportedly skipping Jeddah Islamic Port and unloading their cargo at alternative, less congested facilities.
Taking action before the situation reached a detrimental and potentially critical stage, Saudi Seaports Authority (SSA) recently announced a US$140 million development programme, involving the construction of three additional wharfs in the northern container terminal, together with a series of infrastructure enhancements to speed the cargo handling process.
"Jeddah Islamic Port has experienced a record period of growth in 2007, with around four million containers being handled. This is a sizeable increase over 2006 and we want to reach six million containers in the near future," says Dr Khaled bin Ahmed Bubshait, SSA's president.
"Studies are currently underway for an expansion, which will increase the capacity to handle larger ships and containers. This includes the ongoing construction of the third container station in the north west of the port, which will cost approximately half a billion dollars, with a capacity to handle up to 1.5 million containers."
Investments have also been earmarked for the Kingdom's other leading ports, including King Abdulaziz Port in Dammam, which ranks second among the commercial ports in volume, and Jubail Commercial Port in the Eastern Province of Saudi Arabia.
Although smaller in size compared to a number of its counterparts, Jubail Commercial Port has received a significant amount of attention in recent years, helping to alleviate the burden on King Abdulaziz Port, which is 80 kilometres to its north, for both import and export shipments.
"Saudi Arabia has envisaged an investment of $8 billion on modernising its ports, which will be done with the participation of the private sector. The development of seaports is essential to future growth," admits Bubshait.
The development programmes have been heralded by traders affected by the congestion, many of whom have openly spoken about their concerns.
In particular, a proposed strategy to divert ships bound for Jeddah Islamic Port earlier this year received a lukewarm response from the local business community.
The National Shipping Company of Saudi Arabia (NSCSA) celebrates its third decade of operations in 2009, establishing itself as a leading name in the regional and international maritime industry.
Since launching its operations in 1979, with a focus on the transportation of general cargo and containers, the Riyadh-based company has diversified into the movement of crude oil, chemicals and liquefied petroleum gas, in addition to specialised ship management.
Among the major reasons for its success, according to chief executive officer Hamoud Al-Ajlan, is the foresight shown by its management. In 2004, when it became apparent that the global shipping cycle was about to take a downturn, NSCSA took a diametrically opposite view and planned for a boom in transportation requirements of oil, gas and petroleum products, especially from the Middle East Gulf region.
"A five-year strategic plan was developed for the period 2006-2010 and our resources were aligned accordingly," explains Al-Ajlan. "The expansion plan called for aggressive growth in our main business sectors, such as the transportation of crude oil, petrochemicals and general cargo. Fleet augmentation plans were drawn up for these segments, and newbuilding orders placed as per the forecast requirements. By 2011, we should have a fleet of 53 vessels, excluding future orders."
At the beginning of the plan, the company placed orders for a total of eight very large crude carriers, all of which are scheduled to be delivered before the end of 2009. The vessels will be operated on both time and spot charter. "We have also ordered 10 chemical carriers, all of which have already been delivered to our subsidiary company, National Chemical Carriers," says Al-Ajlan.
"Sixteen more chemical carriers have been ordered, and will come to us between 2009 and 2011. When all the vessels are delivered, NSCSA will become the undisputed market leader in this segment, and will be well entrenched as a leading shipping company, not only at the regional level, but also internationally."
The strategic plan also called for growth-oriented initiatives in operational, financial, administrative and technical areas, with Al-Ajlan stressing that the company has an excellent network in terms of reporting, which benefits from the latest in information technology. "We have all aspects of monitoring and support services well in place in our Riyadh headquarters," he says.
In terms of operations, NSCSA is competing well in the world's largest market, having increased the frequency of sailings to the North American continent. The USEC (United States East Coast) service, which has a 21-day cycle, completes a round trip in 80 days with calls at Dammam, Karachi, Mumbai, Jeddah, Livorno, New York, Baltimore, Houston, Savannah, Wilmington, Newport, New York, Halifax, Port Said and Port Rashid.
"There is a serious effort at NSCSA to provide the customer with an integrated service. Different business units and subsidiaries within the company are functioning in harmony, contributing to the growth and development of one another," concludes Al Ajlan.
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