Helpers on hand as work starts on mall expansion plan

EXPANSION PLAN: An artist's impression of how the new-look Mall of the Emirates will look.

Dubai's Mall of the Emirates has recruited a number of courtesy crews to help customers while the mall undergoes the largest phase of an $135 million expansion plan.

The crews, to be positioned throughout the shopping complex, will assist and direct shoppers to ensure their visit remains hassle-free.

Dressed in specially designed T-shirts and caps, the crews will guide visitors inside the mall to the correct exits, while outside in the parking area on the ground floor, shoppers will be shown the correct entrances.

Fuad Mansoor Sharaf, vice-president, Mall of the Emirates said: “Customer service is top priority at any given point in time for us, but more so during our expansion phase. We want to minimise any inconvenience to our shoppers and our courtesy crew team is a step in this direction.”

The courtesy crews will be positioned at nine different locations throughout the mall from 10am-10pm on weekdays, and 10am to midnight on weekends.

The revamp will see the addition of increased facilities for shopping, dining and parking and, will be completed by the first quarter of 2010.

The expansion will add several facilities to the Mall of the Emirates including an additional 10,500 square metres of area for retailers and other service providers, a direct link for Dubai Metro commuters and increased parking spaces to accommodate 750 vehicles.

Home to more than 460 retailers, Mall of the Emirates currently incorporates several iconic brands including SkiDubai, the Middle East's first indoor ski resort and snow park, Kempinski Mall of the Emirates and a five-star hotel.

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