Xerox Emirates and Dynagraph sign strategic partnership

Xerox Emirates has signed a strategic partnership with print solution specialist Dynagraph, to address the growing demand for integrated printing solutions in the Middle East.

Dynagraph will now provide a complete range of Xerox solutions to its commercial printer customers in the region, including integrated digital and offset printing applications, including, pre-press, press and post press tasks.

The new partnership is intended to introduce new solutions for commercial, packaging and publishing printers in the Middle East, to enable them to offer new products and to improve digital printing capabilities.

Andrew Hurt, general manager Xerox Emirates commented: “Over the last few years the Middle East has witnessed a huge growth within the advertising, publishing and printing sectors, which has driven demand for integrated digital solutions in the industry. Our ability to jointly offer these digital solutions to the market as well as utilize Dynagraph’s extensive market reach and unrelenting commitment to customer service, made them the ideal partner for us.”

According to figures from the Printing Industries Research Association (PIRA) the Middle East print market is set to grow from $5.3 billion to $7.6 billion by 2012. The fastest growing segment of the print market is digital printing, which 17.2% CAGR over the next five years

Jamal Kanaan, general manager of Dynagraph said: “We are pleased to have partnered with Xerox, a global leader in document management and consulting services. Our position as one of the leading pioneers in the regional graphic arts industry, along with Xerox’s value proposition will provide us the cutting edge to lead this competitive local market and most importantly it will enhance our customer’s digital experience, and will also help Xerox Emirates enhance their relationship with other customers in the market.”

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