Al-Futtaim Travel poised for makeover

zoom

Al-Futtaim Travel’s Mall of the Emirates branch is due for a revamp.

Dubai-based travel agency Al-Futtaim Travel is poised to revamp its Mall of the Emirates branch to encourage more high-end clients to step inside.

The image overhaul plans have been put on the table after the branch received bad reviews by retail analyst firm Wanzl Middle East in ATN’s September 2008 feature entitled ‘Pimp my travel agency’.

“The plans have been submitted so we’re hopeful that approval will come through,” said Al-Futtaim Travel’s new general manager William Horsley.

“We believe there is a niche in the market that we can exploit for a boutique-type agency for clients looking at really luxury leisure packages; it’s not set in stone yet that it will happen, but we’re hopeful.”

Horsley conceded that he was aware of the outlet’s mauling at the hands of ATN’s style gurus and agreed that some of the comments Wanzl’s retail experts made when reviewing the Mall of the Emirates branch were “fair enough”.

He said the company had already planned to revamp the store before the Pimp my travel agency feature was written, but said the article was a catalyst to forge ahead with the re-styling drive.

“Let’s let other agencies focus on selling tickets,” he said. “We want to provide an enhanced service for a specially targeted clientele in a market place that supports such an initiative.”

Horsley said ATN would be welcome to come down to take a look as soon as the revamp took place. Watch this space for future developments.

Print | Email | Discuss this article

| Share |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic. Arabian Business would like to point out that only comments relevant to the story will be published. Any containing personal insults or inappropriate language will not be approved.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Enter the words above *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM