Destination marketing survey: A call to action

Travel, tourism, hospitality, leisure and retail professionals are being urged to take part in a destination marketing survey that aims to identify some of the key issues they face when promoting their products and services both regionally and globally.

The Middle East’s largest B2B publisher, Dubai-based ITP Business Publishing, has launched the survey in the run up to (METMS: 2009) — a one-and-a-half day event to be staged in April or May next year under the patronage of Dubai’s Department of Tourism and Commerce Marketing (DTCM) in association with Fusion Marketing Management.

As the exclusive B2B publishing firm selected to cover the event, ITP Business Publishing last month emailed the destination marketing survey to its hefty database covering key readers of the following magazines: Arabian Travel News, Hotelier Middle East, Leisure Manager, Meetings Industry Middle East and Retail News.

Readers are being urged to send their responses to the survey as soon as possible with a view to each publication publishing their findings in their February issues, ahead of the summit.

It is hoped the findings will also help shape the agenda at the summit by identifying the topics of discussion are required to help the travel, tourism, leisure, hospitality and retail industries move forward in terms of promoting their products, services and relevant destination to the world.

METMS: 2009 will be an invitation-only event that aims to attract around 100 top-level executives from a wide range of categories including destinations, airlines, hotels, travel suppliers and leisure, attractions and retail managers.

The target audience will be the region’s CEOs, COOs, VPs and directors of marketing and finance to include key tourism officials and government developers, major shopping mall and integrated resort developers, hotel chain heads, airline and transport officials and travel industry management professionals.

A programme of events is yet to be unveiled but is expected to include debates, presentations from keynote speakers and workshops in a bid to encourage interaction between all participants.

If you would like to take part in the destination marketing survey, please email This email address is being protected from spam bots, you need Javascript enabled to view it

To express your interest in attending METMS: 2009 email: This email address is being protected from spam bots, you need Javascript enabled to view it

Print | Email | Discuss this article |

READERS' COMMENTS

Click here to post a comment

Add your Comment All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *	(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments
Security Code *
Please click post only once - your comment will not be published immediately.

MORE FROM ARABIANBUSINESS.COM