P&G scores top footballer as new champion

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Gillette has announced Yasser Al Qahtani as the first Arab man to be the face of the brand in the GCC, to stand alongside the three global Gillette Champions Thierry Henry, Tiger Woods and Roger Federer.

The creation of the fourth Champion follows the unprecedented success of the worldwide Gillette Champions programme launched in 2007.

“The Gillette Champions program is all about athletes who have transcended their sport. Champions are always looking and being at the top of their game on and off the pitch. We want to be associated with the best and Gillette is the best a man can get,” said Pankaj Bhalla, Gillette brand manager, P&G Arabian Peninsula.

Yasser Al Qahtani first caught the attention of pundits and coaches during his performance at the 2006 FIFA World Cup, where he scored a goal against Tunisia and again in the 2007 AFC Asian Cup where he was awarded the top goal scorer of the tournament. His impressive accomplishments led to the title of Asian Footballer of the Year in 2007.

“As the youngest captain of Saudi Arabia’s national football team, Yasser has inspired millions in the nation by proving that they are capable of achieving their dreams. He is a national icon who is revered not only for his sporting skills, but also for his behaviour and image off the pitch,” Bhalla said.

The footballer will be fully integrated into Gillette’s brand programes through multi-faceted marketing initiatives, including print and broadcast advertising, consumer promotions, POS materials and public relations in support of Gillette’s premium shaving products.

The event also launched the Gillette Fusion Phenom grooming portfolio, a combination of the advanced technology of Gillette Fusion with a striking new design in both power and manual options.

“In Saudi Arabia, men take pride in their unique facial hair styles and I believe that Gillette Fusion Phenom has the ability to help us look, feel and be at our very best. The Gillette Fusion Phenom helps me to maintain my look and style, which is why I am so happy to be a part of this campaign,” said Al Qahtani.

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