Sama finds new CEO

Bruce Ashby will join the airline in December, succeeding Andrew Cowen, who has been with the carrier since its start up four years ago.

Sama Chairman, His Royal Highness Prince Bandar Bin Khalid AlFaisal, said: “I would like to thank Andrew for his relentless efforts and huge contribution that made Sama what it is today. Despite many obstacles, he has brought into being the common vision we both shared from our very first meeting, of a quality, low fares airline for Saudi Arabia and the Middle East.”

He added: “At the same time, I would like to welcome Mr. Bruce Ashby as a valuable addition to the Sama family.”

Ashby, the former CEO of Indian low cost carrier, has experience in start up airlines, finance, operations and corporate development.

Commenting on his appointment, he said: “I am very honoured and excited to take on the opportunity of continuing the development and growth of Sama, which has quickly established itself as one of the leading, emerging new airlines in the Middle East.”

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