ENOC rethinks self service fuel stations

Emirates National Oil Company (ENOC) has announced that its 10 service stations, which implemented self-service as a trial across Dubai and the northern Emirates, will revert to full service from Monday.

The self-service project was launched as a pilot on August 12 and ENOC has been evaluating customer feedback on the concept during the past three months.

Saeed Abdullah Khoory, group chief executive, said the pilot had accomplished its target of gauging customer response to self-service and helped the company to evaluate the social, technical and operational aspects of introducing this new concept.

"The pilot showed that acceptance of self-service varies according to specific customer categories. In general, the multinational and cosmopolitan UAE community understands self-service fuel retailing as it is common in many countries abroad," Khoory added.

"The lessons learned from the pilot will be highly beneficial should Emirates National Oil Company decide to implement self-service across its network in the future.

"ENOC will continue to look for ways to win wider acceptance for self-service retailing, and all customer feedback we have gathered in this project will be evaluated and considered in all our future activities."

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READERS' COMMENTS

Credit Card @ pump
Posted by Bill, Dubai on Wednesday 10 December 2008 at 15:31 UAE time

Hey ENOC,
I liked the idea, but you need to make it simple for the customer. If you offered the ability to use your credit card at the pump like most other countries, it would of been a success. You can't fight the credit card companies, you should start to embrace them.

Don't want to smell all 'gassy'
Posted by Rich, Dubai on Wednesday 10 December 2008 at 09:13 UAE time


I for one enjoy having someone else pump petrol for me. I don't end up with the smell of gas all over my hands and sometimes feet from the person before who didn't know how to stop the pump. And the speed at which an attendant can pump is much faster than the average person.

I grew up on a farm and have pumped plenty of gas, probably more than the 150+ people in my apartment block have in their entire lives. Call me lazy or call me practical, I simply no longer want to get my hands covered in it.

ENOC rethinks self service
Posted by Jawad, Dubai, UAE on Tuesday 9 December 2008 at 10:10 UAE time


IT SEEMS TO ME THAT ENOC WANTED TO CUT COST OF ATTENDENTS BUT NOT PASSING THIS REDUCED COST BENEFIT TO CONSUMERS, THEN WHY SHOULD SOME ONE DO THEIR PART OF JOB.

ENOC rethinks self service
Posted by Kate, Dubai, UAE on Monday 1 December 2008 at 14:32 UAE time


Perhaps if they were to create one pump in each station as self-service, this would be better - personally, I preferred it. It's a shame the lazy people won on this one.

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