iSTYLE opens doors in KSA

Apple Premium reseller iSTYLE has taken its business to Saudi Arabia with the announcement of six branded stores in the Kingdom.

The concept stores, which feature most of the vendor’s range, is to be found in most major cities in Saudi including Riyadh, Jeddah, Khobar and Dhahran. The expansion into KSA with six stores is an aggressive move from iSTYLE as it currently maintains five stores in the UAE.

It is the success of these stores that iSTYLE claims has precipitated its incursion into Saudi. “'Following on from the success of the five existing iSTYLE stores in the UAE, we are excited about this expansion in KSA as it presents a new way for customers to shop for Apple products across the kingdom,” said Hani Nehme, business development manager at iSTYLE.

The retailer, owned by MDS Holdings, parent of regional master Apple distributor ABM, is confident that the launch of its stores in Saudi Arabia will provide an additional authorised channel that will go a long way to cut down the number of grey market and counterfeit resellers in KSA.

“There are a growing number of grey market sellers across the kingdom and with the introduction of iSTYLE, an Apple Premium Reseller, we are offering shoppers another choice, one which most closely matched the shopping experience in Apple stores around the world,” said Nehme.

iSTYLE stores will also be offering Apple’s KSA customers after sales service and support, including data insurance from previous hard disk drives and old machines. What’s more, the retailer will provide a machine replacement service in case of faulty machines. This, plus the inclusion of highly and specifically Apple trained staff, go together, claims iSTYLE, to mean it can offer services which surpass just the initial sourcing of the product.

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