Crest turns its sights to 3D
by ArabianBusiness.com staff writer on Sunday, 14 December 2008
Salma Massoud, brand manager for Procter & Gamble, Arabian Peninsula has claimed Crest's new 3D White Deluxe toothpaste is "mainly targeting women looking for oral beauty, not just oral hygiene" across that region, which includes Qatar, Kuwait, Bahrain, UAE, Saudi Arabia and Oman.
"There are whitening products on the market, including others from Crest, but this range is top of the line with special ingredients, and we will have great displays and nice surprises for shoppers," she said.
The extension to the P&G brand has been pitched as super premium paste, offering an intensive formula that removes up to 84% of stains and delivers visibly whiter teeth within 14 days, and designed with a "clinically-proven superior formula, offering those seeking glamour and beauty the celebrity smile they have always dreamed of".
The range, available in Glamour, Sensitive and Anti-Tobacco Fresh variants, features a unique dual strip containing active phosphates and polishing macro granules. The Dubai launch brought in experts. Certified life coach Saira Mehar enthused that "a smile is one of the most important tools we have to make a positive impact for ourselves and others".
READERS' COMMENTS
MORE FROM ARABIANBUSINESS.COM
TOP IN MIDDLE EAST RETAIL
TOP MIDDLE EAST BUSINESS STORIES
ALSO IN MIDDLE EAST RETAIL
LATEST MIDDLE EAST BUSINESS NEWS
- Financial Markets: Saudi index down, banks and petchems weigh
- Real Estate: Merger technical talks to conclude in a month - Emaar
- Banking & Finance: Dubai's Abraaj eyes property investments
- Banking & Finance: Emirates NBD launches bank’s new brand identity
- Transportation: Abu Dhabi Int’l Airport records 7% growth in Oct
SHARE PRICE CHECK
RELATED STORIES
Procter & Gamble Gulf FZE (P&G)
- P&G eyes Gulf drugs move amid growing diabetes problem
25 Jun '09 | News - P&G scores top footballer as new champion
24 Nov '08 | News




