ArabianBusiness.com - Middle East Business News
Monday, 09 November 2009 01:46 UAE time

YOUR DIRECTORY /

| Share |

Crest turns its sights to 3D

by ArabianBusiness.com staff writer  on Sunday, 14 December 2008
MASSOUD: Range designed to create the celebrity smile shoppers have always dreamed of.

Salma Massoud, brand manager for Procter & Gamble, Arabian Peninsula has claimed Crest's new 3D White Deluxe toothpaste is "mainly targeting women looking for oral beauty, not just oral hygiene" across that region, which includes Qatar, Kuwait, Bahrain, UAE, Saudi Arabia and Oman.

"There are whitening products on the market, including others from Crest, but this range is top of the line with special ingredients, and we will have great displays and nice surprises for shoppers," she said.

The extension to the P&G brand has been pitched as super premium paste, offering an intensive formula that removes up to 84% of stains and delivers visibly whiter teeth within 14 days, and designed with a "clinically-proven superior formula, offering those seeking glamour and beauty the celebrity smile they have always dreamed of".

Story continues below
advertisement

The range, available in Glamour, Sensitive and Anti-Tobacco Fresh variants, features a unique dual strip containing active phosphates and polishing macro granules. The Dubai launch brought in experts. Certified life coach Saira Mehar enthused that "a smile is one of the most important tools we have to make a positive impact for ourselves and others".

| Share |


READERS' COMMENTS

Disclaimer: The views expressed here by our readers are not necessarily shared by ArabianBusiness.com or its employees.

Click here to post a comment


Add your Comment
All posts are sent to the administrator for review and are published only after approval. ArabianBusiness.com reserves the right to remove any comment at any time for any reason. Please keep your responses appropriate and on topic.
Name *
Remember me on this computer
Email *
(Your email address will not be published)
City
Country
Subject *
Comment *
Notify me of further comments


Please click post only once - your comment will not be published immediately.


MORE FROM ARABIANBUSINESS.COM

From  Current Issue

SHARE PRICE CHECK

 EMAIL ALERTS

  1. Procter & Gamble Gulf FZE (P&G)

  2. Retail


Tell us your story

READER COMMENTS

  1. The tipping scandal 13
    08 Nov ' 09 at 16:32
    Steve you are 100% right. Managers and bosses have no right to use tip money for any other purpose than todistribute it to the staff...   More  »
  2. The party's just beginning 10
    08 Nov ' 09 at 18:31
    The recession may be coming to an end, but my guess is that there is no party in sight, just a depression! The typical line i hear in...   More  »
  3. Al Habtoor chief upbeat on Dubai future 08
    08 Nov ' 09 at 20:55
    I agree with Mr Khalafs comments, yesterday is gone,tomorrow nobody seen, what he is expecting beyound tomorow ,is his positive...   More  »

Read all user comments >

Gitex 2009

MORE FROM ARABIANBUSINESS.COM